Netflix and Amazon Did a massive Deal worth 400 Crore or 54 million dollar with Anushka Sharma’s Clean slate Filmz
OTT giants, which include Amazon and Netflix, are collaborating with Anushka Sharma’s production house, Clean Slate Filmz, to release films and web series worth about Rs 400 crore. The collaboration is the consequence of a content war in one of the world’s biggest entertainment markets.
Anushka Sharma’s Clean Slate Filmz, an Indian production company, is set to premiere eight films and web series on Netflix and Amazon. Not only that, but the production house has also targeted additional platforms for the collaboration and plans to release content in the next 18 months, according to Karnesh Ssharma, the studio’s 37-year-old co-founder. Anushka Sharma’s brother, Karnesh Ssharma, denied to share a complete list of the platforms until they were publicly announced.
WHAT DID NETFLIX AND AMAZON SAY ABOUT THE DEAL?
As per the reports, a Netflix spokesperson confirmed the OTT platform will be releasing three upcoming productions with Anushka’s Clean Slate Filmz. However, Amazon didn’t comment.
The novel coronavirus-caused epidemic forced the closure of theatres and film shoots across the country. The release schedule, on the other hand, is the latest indicator that film production is improving after being decimated by the Covid-19 pandemic’s financial and logistical disruption.
People, on the other hand, were obliged to consume more entertainment online as a result of the pandemic. According to estimates, this exposed India’s almost 1.4 billion people to a wide range of regions and niche genres on a never-before-seen scale.
The surge in popularity has sparked a battle among streaming global giants for the finest programming. They want to work with smaller, more edgy studios like Anushka Sharma’s Clean Slate Filmz.
As the budget for OTT giants grows, so will the competition. This, according to Karnesh Ssharma, will also allow for more experimentation. Clean Slate Filmz plans to release Anushka Sharma’s forthcoming feature Chakda ‘Xpress, the thriller series Mai, and the drama picture Qala in the near future.